One is the ability for businesses to make Posts. Posts are a way companies can promote offers, news, events, product updates, and announcements. These updates will show up on Google Search and Maps to provide businesses with even more ways to keep in touch with potential customers.
Google recommends that before posting, you consider what you want to encourage customers to do. You want to drive customers to visit your bricks and mortar location? Do you want to raise awareness about a sale or special? And do you want to announce a new feature, service or product?